What is Segmentation, Targeting and Positioning Strategy
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Benefits Of Segmentation And Positioning
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According to Wikipedia "Positioning refers to the place that
a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. In order to position products or brands,
companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.
Positioning is one of the most powerful marketing concepts."
Positioning is occupying the mind of your customers through certain elements of your product/service offerings.In this video, we have detailed out all the techniques needed to position a product or service.We have also explained some outstanding examples of positioning.
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#Positioning #Segmentation #Targeting
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