A look at Taylor Swift's marketing strategy as upcoming album makes new headlines

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Posted by - UniqueThis -

on - August 19, 2025 -

Filed in - Entertainment -

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The rollout of Taylor Swift's newest album is making headlines with more surprises for her fans, but it's also a lesson in marketing for other performers. CBS News senior business and technology correspondent Jo Ling Kent has more on the Swift phenomenon.

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A look at Taylor Swift's marketing strategy as upcoming album makes new headlines

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