The 2014 FIFA World Cup in Brazil marked the largest global activation for Visa with 834 clients in 104 markets utilizing the sponsorship assets (vs. 597 clients in 65 markets from the 2010 FIFA World Cup in South Africa) Nearly 100 million actions taken by fans (in the form of likes, shares, etc.) Over 75 million video views And a combined aggregation of more than 1.7 billion impressions The numbers above surely put a smile on the face of Kevin Burke, Visa’s CMO. “We’re extremely pleased by the performance of our most global and social campaign to date in support of the 2014 FIFA World Cup,” said Burke. “By tapping into the common passion that fans everywhere want to be a part of the World Cup, our campaign achieved more than 100 million consumer engagements totaling 1.7 billion impressions.” Here are some visual examples of how Visa worked with both DreamWorks and Fox to bring the World Cup to a global audience. In addition to Shrek (DreamWorks) and The Simpsons (Fox), Kung Fu Panda and Madagascar from DreamWorks were also utilized in the campaign. Source: DreamWorks Source: Fox So Many Choices With a stable of so many well-known and beloved characters to choose from, how did DreamWorks and Fox select these specific ones to use in this particular campaign. For Shawn Dennis,Head of Brand Development at DreamWorks Animation DreamWorks Animation, it comes down to worldwide appeal. “Shrek, Kung Fu Panda and Madagascar are among the world’s most beloved DreamWorks Animation franchises and enjoy a truly global following,” she said. “We worked with Visa and their ad agency to understand the message they were looking to deliver and selected characters that could help tell that story through their personalities and expressions.” As for The Simpsons, Cynthia Pascoe, Executive Director, Global Promotions, Fox told me the folks from Springfield and the event itself have a lot in common. “The Simpsons are a relevant force just like the World Cup and being part of such a cultural event reinforces that relevancy and allows for participation on a global stage,” said Pascoe. “The Simpsons are a global entertainment property with fans all over the world and partnering with Visa gives us another platform to communicate with those fans. ” At the end of fifa 16 coins the day of course is which characters connect the best with the most people to achieve maximum success for all involved. Page 1 2 Continue Visa Relies Heavily Upon Technology As An Official World Cup Sponsor. Earlier this week, Visa announced its global sponsorship activation plan for the 2014 FIFA World Cup. Central to Visa’s plan is technology. Notably, Visa’s usage of technology in its World Cup campaign spans beyond how Visa holders may use the product in Brazil, but also into the realm of digital technology and social media. While much has been written about concerns over Brazil’s World Cup stadium infrastructure, Visa believes fans will find making transactions using Visa cards in Brazil seamless.