Catch Your Viewer’s Eye with a Fun and Pleasing Intro: How to Create a YouTube Intro from Scratch

Leesa Mayer
3 min readMay 7, 2021

When you are building a YouTube channel, learning how to create a YouTube intro will likely be somewhere near the top of your priority list. Yes, a YouTube intro does not necessarily change the content you would have uploaded, nor does a good intro guarantee your video views or hits. However, a YouTube intro can actually do a lot of good for your content in the way of attracting the viewer’s eye, setting the mood right for the video you are about to upload, and leaving a subtle impression on the viewer which he, she or they may take with them for later on. In terms of software, you may want to get a hold of Adobe Premiere Pro CC or VideoHive when you are just starting out. These are tools that are both industry-standard and extremely handy when you are just starting to create YouTube content. Another great and handy basic for the process: a good logo sting tutorial.

A good YouTube intro can’t save under-planned or weak video content, but it can certainly turn a pretty good video into a strong, professionally-finished product.

Think about some of your favorite YouTube channels for a second (if you do not have one, you can do some research by poking around some of YouTube’s most subscribed-to channels). A lot of these videos have a very consistent intro, not only in terms of logo stings but also in terms of dialogue. Many of these channels have a set script during the intro portion, to establish a sense of consistency and familiarity with the content.

A Logo Sting Is a Key Tool for Grabbing Your Viewer’s Eye: Basic Logo Sting Tutorial

Starting with the basics of YouTube videos, you may want to follow a logo sting tutorial. If you have not heard of a logo sting, it’s the intro animation on many YouTube videos you see online. Logo stings are the piece of animation at the beginning of the video, signaling the content that is about to come. A logo sting essentially consists of a small, splashy animation, ending in a shot of the logo you have created for your channel. The logo itself doesn’t need to be extremely elaborate, and if you need help creating a logo you can do so with tools like Adobe Photoshop. Once you have created the logo that you think best fits your content, you can then move onto actually putting that logo into your videos using video editing software.

If you want to try Adobe Premiere Pro CC with a free trial

When you are a content creator, you have to assume that you have a very small period of time in which to catch your viewer’s eye. A logo sting is essentially an example of this concept: it is a tiny animation designed to stay in the user’s mind as he, she or they navigate your digital content. If you want to stay in your viewer’s mind, creating strong content is only part of the challenge. You also need to engage the visual brain of the user, using smart graphics and quick clips in order to establish a familiarity and a reason for the customer to care. Learning how to make a YouTube intro can really help you to do so.

--

--

Leesa Mayer
0 Followers

Leesa Mayer has worked in Content Marketing, Social Media Optimization for over a decade. He is an online marketer with a passion for connecting people.